Paid Social Agency Meta & TikTok Ads Built to Scale Profitably
Scroll-stopping creative paired with algorithmic precision. We scale social ad campaigns profitably across Meta, TikTok, and LinkedIn.
6.4×
Peak ROAS on Meta
+340%
Revenue Growth
−44%
Cost Per Lead
3 Platforms
Meta · TikTok · LinkedIn
The Problems We Solve
- Your Meta ads worked 2 years ago but performance has collapsed and you don't know why
- You're testing creatives randomly with no structured framework - just burning budget
- TikTok feels like a black box and your current agency won't go near it
- Audience fatigue is destroying your CPMs and you're stuck in a reactive loop
- There's no clear full-funnel structure - just TOFU ads with no retargeting logic
The Atlas Approach
Full-Funnel Campaign Architecture
We build proper TOFU/MOFU/BOFU structures with clear audience segmentation and budget allocation at each stage of the funnel.
Creative-Led Testing Framework
Creative is the #1 lever in paid social. We build a systematic testing process - hooks, formats, messaging angles - with clear KPIs for each test.
Platform Diversification
Relying on Meta alone is fragile. We identify which secondary platforms (TikTok, LinkedIn, Pinterest) offer incremental reach for your audience.
Audience Refresh Strategy
We proactively rotate audiences and build lookalike structures that maintain performance as your pixel data grows.
Profit-First Reporting
We track the metrics that matter: MER, contribution margin, and blended ROAS - not just platform-reported numbers.
How We Work
Audit
We analyse your current account structure, creative performance, audience segments, and attribution setup.
Creative Brief
Based on your brand, audience, and winning angles, we develop a creative testing roadmap for the first 60 days.
Launch
Campaigns go live with a controlled budget, structured testing, and clear hypotheses to validate.
Compound
We double down on winners, kill losers fast, and systematically expand to new audiences and platforms.
Common Questions
Do you produce the creative or just run the media?
We can do both. On retainer accounts we manage the full creative pipeline - briefs, scripts, static ads, and video editing. Or we work with your existing creative team.
How long does it take to turn around failing Meta campaigns?
Usually 4–8 weeks to fully restructure and start seeing improved efficiency. The first 2 weeks are audit and strategy; weeks 3–8 are live testing.
Do you run TikTok ads?
Yes. TikTok is now a primary channel for D2C brands. We have dedicated creative frameworks built specifically for TikTok's native content style.
What ad spend do I need to make paid social work?
Meta becomes highly efficient from around £3,000/month. TikTok needs slightly more for the algorithm to exit the learning phase. We'll advise based on your goals.
Know Exactly
Where You're Leaking Revenue
Our team will analyse your current marketing setup and give you a clear, honest breakdown of what's working, what's wasting money, and what could be scaling.
- Full audit of your current ad accounts
- Landing page & conversion analysis
- Competitor benchmark
- Growth opportunity report
- 30-minute strategy call included