Google Ads Agency in Manchester PPC Management That Generates Revenue
Search, Shopping, Performance Max. We manage Google Ads accounts built for consistent, scalable returns - not just impressions and clicks.
4.8×
Average ROAS
−52%
Avg CPL Reduction
£8M+
Revenue via Google Ads
60 days
To Measurable Results
The Problems We Solve
- You're spending thousands on Google Ads but revenue isn't matching the investment
- Your agency sends monthly reports full of vanity metrics but can't explain the actual ROI
- Shopping campaigns are eating budget with poor ROAS and no clear strategy
- Performance Max is running on autopilot and you have no idea where your money goes
- Your account hasn't been restructured in years and conversion rates are stagnant
The Atlas Approach
Full Account Audit & Restructure
We start by tearing down what's not working. Every campaign, ad group, and bidding strategy is reviewed against your revenue goals.
Intent-Based Keyword Architecture
We build keyword structures around buyer intent - not broad match that burns budget on irrelevant traffic.
Revenue-Focused Bidding Strategy
Smart bidding only works with quality conversion data. We set up proper tracking and train algorithms to optimise for real value - not just conversions.
Shopping & PMax Segmentation
We segment products by margin and performance, ensuring high-value inventory gets budget priority and PMax campaigns have clear guardrails.
Continuous Creative Testing
Ad copy is a lever most agencies ignore. We run structured A/B tests on headlines and descriptions to compound performance over time.
How We Work
Audit
Full review of your current account structure, spend efficiency, and conversion tracking setup.
Strategy
We build a bespoke 90-day growth plan aligned to your revenue targets, margins, and seasonality.
Launch
Campaigns go live with tight negative keyword lists, proper ad extensions, and conversion tracking verified.
Scale
Weekly optimisation and monthly strategy reviews. We find the winners and scale them aggressively.
Common Questions
How long before I see results from Google Ads?
Most clients see meaningful improvement within 30–60 days. The first two weeks focus on setup and data gathering; weeks 3–8 are when optimisation compounds.
What's the minimum ad spend you work with?
We typically work with brands spending at least £2,000/month on Google Ads. Below that, the data volume isn't sufficient to optimise properly.
Do you manage Shopping and Performance Max campaigns?
Yes - Shopping and PMax are often where the biggest wins are for e-commerce clients. We have dedicated frameworks for both.
Can you take over an existing account or do you build from scratch?
Both. We audit existing accounts and either rebuild or restructure depending on what the data shows. Sometimes the foundation is salvageable; sometimes a clean start is faster.
Know Exactly
Where You're Leaking Revenue
Our team will analyse your current marketing setup and give you a clear, honest breakdown of what's working, what's wasting money, and what could be scaling.
- Full audit of your current ad accounts
- Landing page & conversion analysis
- Competitor benchmark
- Growth opportunity report
- 30-minute strategy call included