The Team Behind The Numbers
Atlas MKT is a Manchester-based performance marketing agency. We work with ambitious brands who are serious about scaling and want a partner - not a vendor.
Built Out of Frustration
Atlas was founded because we kept seeing the same pattern: brands spending serious money on agencies, getting mediocre results, and not understanding why.
The problem wasn't always execution. It was the lack of a coherent system. Agencies would run campaigns in silos - Google here, Meta there, creative from someone else - with no unified strategy tying it together.
We built Atlas around a single principle: performance marketing only works when all the levers are pulled together. Traffic. Conversion. Creative. Data. Four pillars. One team. One outcome: scalable, profitable growth.
Based in Manchester. Working with brands across the UK and internationally.
Thomas Walker
Founder & Head of Strategy, Atlas MKT
Thomas founded Atlas MKT after a decade running performance campaigns for UK and international brands, scaling accounts from £500/mo test budgets up to £500K/mo at profitable ROAS.
Alongside Atlas, Thomas still plays competitive cricket - a sport that shapes the way the agency operates: structured practice, measurable performance, and a relentless focus on the scoreboard. You can see his playing record on ESPN Cricinfo.
Outside Atlas, Thomas publishes long-form breakdowns of paid media strategy on YouTube and writes about founder life and building businesses at tomwalkerind.com.
Our Values
Performance Over Promises
We don't make commitments we can't back up. Every strategy recommendation is grounded in data, not optimism.
Radical Transparency
You get clear, honest reporting. No vanity metrics, no hiding behind impressions. Just the numbers that actually matter to your business.
Systems Thinking
We don't just run ads. We build growth infrastructure - frameworks, processes, and creative systems designed to compound over time.
Speed & Precision
We move fast without being reckless. Structured testing cycles mean we find winners quickly and scale them before the window closes.
Who You're Working With
Specialists in every discipline, working as a single integrated unit on your account.
Thomas Walker
Founder & Head of Strategy
10 years in performance marketing. Built and scaled campaigns for brands from £500/mo to £500K/mo. Thomas leads strategy across all accounts.
Jackie Salpietro
Head of Operations
Runs the engine room at Atlas. Jackie keeps every account on track, ensuring delivery, reporting and communication stay tight across the team.
Justine Rubala
Creative Lead
Background in advertising and brand. Justine briefs, scripts, and directs all performance creative - from static ads to video content.
Vlad Diwata
Creative & Social Media
Vlad produces creative assets and runs social media output across client accounts, turning campaign ideas into scroll-stopping content.
Sophie Williams
Senior Media Buyer
Google Ads certified with 7 years managing Search, Shopping, and PMax campaigns. Sophie leads our paid search division.
Marcus Reid
Paid Social Lead
Spent 6 years in-house at DTC brands before joining Atlas. Marcus lives and breathes Meta and TikTok creative performance.
Priya Nair
CRO Specialist
Data-obsessed conversion specialist. Priya runs our testing roadmaps, landing page builds, and UX analysis for all accounts.
Aisha Khan
Analytics & Data Lead
Ex-data analyst turned marketing ops specialist. Aisha owns attribution, reporting infrastructure, and data strategy across every account.